Consumers can simply click one of four options on the app home page: jewelry, promotions, information and search. The jewelry subsets include rings, earrings, bracelets and necklaces/pendants. Within the chosen product page, customers can view style options and easily switch to compare metal types, alongside viewing 360 rotations & 3D visuals. For ease of timing and cost comparison, the delivery date based on real time ordering and basic start price, are featured alongside comparable alternative pieces.
As with the web and mobile web versions, clients can customize pieces including carat weight, metal type and size. Continuing the personalization, customers then choose their preferred diamond color, clarity, ring or jewelry size and add engraving (optional). Prior to purchase, they can filter their choice by price comparison based on carat grading and Certified (GIA & IGI) available diamonds for pieces with center stone options. This includes color quality, clarity, cut and price.
Anjolee has over 38 years of industry experience, nationally hailed for their acclaimed pioneering of the diamond tennis bracelet. With over half of mobile users now preferring to use apps over websites and the app demographics matching Anjolee’s core 25-65 age range clientele, this family run business has seen an immediate & organic gravitational pull towards the new app launches. As Vice President Nir Golan validates “We will always have a number of clients preferring our website based on tradition, yet Anjolee’s future is also heavily geared to our mobile savvy customers. The simplicity of use from our interface and user experience provides instant gratification.”
To download to you iOS device, click here.
