Before You Buy: 5 Tips For Purchasing Fine Jewelry Online

Shopping for fine jewelry online has never been more convenient. However, it doesn’t seem too long ago that the thought of purchasing fine diamond jewelry online was unheard of – or at least an unpopular choice.

Today, e-commerce is a booming industry. Online jewelry buying has made amazing strides since those early days. The internet allows a buyer to educate themselves on all things fine jewelry, browse an extensive inventory in just minutes, and find the best deals.

Before you jump in, though, here are 5 tips to follow:

#1 Know Your Jeweler

Before purchasing diamond jewelry, or any jewelry for that matter, you’ll want to make sure you know the jeweler. To do this, you’ll want to head straight for their About Page. This page will provide insight about the people and passion behind the company.

An outstanding About Page will explain who they are, how they got their start, what their experience is, and their mission and philosophy. It should also impart knowledge about how they treat their customers and impact the world around them.

#2 Educate Yourself

Knowing a little about jewelry is highly recommended. When you visit a brick and mortar jewelry store, the sales staff greets you and answers any questions you may have. This exchange usually provides details that will help you make an informed decision. When you are shopping online, it can be a little trickier. You may be tempted to jump into buying – but when it comes time to finalizing your decision, things can get a little tricky.

Any reputable online jewelry retailer will provide you with educational tools to ensure you have all the information you need to make the right decision. An example of this would be a buyer who is trying to decide between platinum and white gold. The metals may look the same, but their metal properties and prices are quite different. If you go to Anjolee’s Jewelry Education Page, you should be able to find answers to all your questions. If not, simply contact customer care by phone or through a Live Chat.

#3 Read Online Reviews

Customer reviews are a great way to learn more about the reliability of a jeweler. While not all reviews are created equal, if you read through as many as you can, you’ll gain a good understanding about how the company does business.

#4 Know the Warranty Information

Before you buy it is important to know what type of warranty the company provides. This can make or break your decision. It is best to know this information before committing to making the purchase. This way you’ll know what recourse you have should something go wrong with the piece. It is also beneficial to know what they will do to help you maintain the condition of your jewelry. For example, at Anjolee we provide Lifetime Care for Your Jewelry, a Manufacturing Guarantee, a Diamond Guarantee, and much more!

#5 Know the Return Policy

What happens if your jewelry item arrives damaged, doesn’t fit, or isn’t quite what you expect? Are you then stuck with it? Well, if you don’t look closely at the Return Policy, you very well could be. A reputable jewelry company will provide a fair return policy. At Anjolee we have a 30-day return policy, for example.

At Anjolee, our goal is to remain transparent. When you buy from us, you know exactly what you are purchasing and who you are getting our fine jewelry from. We invite you to contact us with any questions you may have.

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